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Ocean-inspired slow fashion made in Europe. B Corp certified.

Ocean-inspired slow fashion made in Europe. B Corp certified.

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Trustpilot 4.6 out of 5 based on 15k+ reviews

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    1. Home
    2. True Blue

    True Blue

    All our designers are ocean at heart, eco in mind. It’s only natural that every garment they create evokes blue seas and open skies.

    New Collection
    View all
    Aluk - Burgundy
    New inWeb Only
    Aluk - Burgundy Aluk - Dark Green

    Aluk

    Aluk - Burgundy +1
    $384 $427
    PRE-ORDER

    The expected dispatch date is: Nov 15, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Bicolour Scarf - Dark Navy Stripes
    New inLimited
    Bicolour Scarf - Dark Navy Stripes Bicolour Scarf - Pink

    Bicolour Scarf

    Bicolour Scarf - Dark Navy Stripes +1
    $127
    Ontong - Midnight Blue
    New inWeb Only

    Ontong

    $170 $184
    PRE-ORDER

    The expected dispatch date is: Nov 15, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Riva - Jacquard Navy
    New inWeb Only
    Riva - Jacquard Navy Riva - Jacquard Beige

    Riva

    Riva - Jacquard Navy +1
    $184 $199
    PRE-ORDER

    The expected dispatch date is: Nov 15, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Whale Cap - Vintage Indigo
    New inWeb Only
    Whale Cap - Vintage Indigo Whale Cap - Black Sand Whale Cap - Golden Brown Whale Cap - Irish Cream Whale Cap - Washed Green

    Whale Cap

    Whale Cap - Vintage Indigo +4
    $65
    PRE-ORDER

    The expected dispatch date is: Nov 20, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Ballyhalbert - Navy
    New inWeb Only
    Ballyhalbert - Navy Ballyhalbert - Beige Ballyhalbert - Dark Green Ballyhalbert - Mediterranean Green

    Ballyhalbert

    Ballyhalbert - Navy +3
    $170 $184
    PRE-ORDER

    The expected dispatch date is: Nov 15, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Plain Colour Scarf - Blue
    New inLimited
    Plain Colour Scarf - Blue Plain Colour Scarf - Beige Plain Colour Scarf - Dark Grey Plain Colour Scarf - Ocean

    Plain Colour Scarf

    Plain Colour Scarf - Blue +3
    $127
    Banna - Washed Green
    New inWeb Only
    Banna - Washed Green Banna - Dark Green Banna - Black Banna - Raisin

    Banna

    Banna - Washed Green +3
    $184 $199
    PRE-ORDER

    The expected dispatch date is: Nov 15, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Ballyhalbert - Dark Green
    New inWeb Only
    Ballyhalbert - Dark Green Ballyhalbert - Beige Ballyhalbert - Mediterranean Green Ballyhalbert - Navy

    Ballyhalbert

    Ballyhalbert - Dark Green +3
    $170 $184
    PRE-ORDER

    The expected dispatch date is: Nov 15, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Milson - Dark Green
    New inWeb Only
    Milson - Dark Green Milson - Dark Chocolate

    Milson

    Milson - Dark Green +1
    $455 $498
    PRE-ORDER

    The expected dispatch date is: Nov 15, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Assateague - Dark Green
    New in
    Assateague - Dark Green Assateague - Indigo Blue

    Assateague

    Assateague - Dark Green +1
    $70
    Keem - Dark Green
    New inWeb Only
    Keem - Dark Green Keem - Printed

    Keem

    Keem - Dark Green +1
    $256 $284
    PRE-ORDER

    The expected dispatch date is: Nov 15, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Teresa Wool - Dark Green
    New inWeb Only

    Teresa Wool

    $170 $184
    PRE-ORDER

    The expected dispatch date is: Nov 15, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Plain Colour Scarf - Beige
    New inLimited
    Plain Colour Scarf - Beige Plain Colour Scarf - Blue Plain Colour Scarf - Dark Grey Plain Colour Scarf - Ocean

    Plain Colour Scarf

    Plain Colour Scarf - Beige +3
    $127
    Soma - Beige
    New inLimited
    Soma - Beige Soma - Dark Green Soma - Ink Soma - Pearl Grey

    Soma

    Soma - Beige +3
    $213
    Pag - Midnight Blue
    New inWeb Only

    Pag

    $142 $156
    PRE-ORDER

    The expected dispatch date is: Nov 15, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Suna - Brown
    New inLimited
    Suna - Brown Suna - Taupe

    Suna

    Suna - Brown +1
    $199
    Sandhamn - Dark Truffle
    New inWeb Only
    Sandhamn - Dark Truffle Sandhamn - Naval Blue Sandhamn - Sand Stone

    Sandhamn

    Sandhamn - Dark Truffle +2
    $170 $199
    PRE-ORDER

    The expected dispatch date is: Nov 15, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Riva - Jacquard Beige
    New inWeb Only
    Riva - Jacquard Beige Riva - Jacquard Navy

    Riva

    Riva - Jacquard Beige +1
    $184 $199
    PRE-ORDER

    The expected dispatch date is: Nov 15, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Suna - Taupe
    New inLimited
    Suna - Taupe Suna - Brown

    Suna

    Suna - Taupe +1
    $199
    Last items left!
    Banna - Black
    New inWeb Only
    Banna - Black Banna - Dark Green Banna - Raisin Banna - Washed Green

    Banna

    Banna - Black +3
    $184 $199
    PRE-ORDER

    The expected dispatch date is: Nov 20, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Plain Colour Scarf - Dark Grey
    New inLimited
    Plain Colour Scarf - Dark Grey Plain Colour Scarf - Beige Plain Colour Scarf - Blue Plain Colour Scarf - Ocean

    Plain Colour Scarf

    Plain Colour Scarf - Dark Grey +3
    $127
    Soma - Pearl Grey
    New inLimited
    Soma - Pearl Grey Soma - Beige Soma - Dark Green Soma - Ink

    Soma

    Soma - Pearl Grey +3
    $213
    Oronsay - Midnight Blue
    New inWeb Only

    Oronsay

    $156 $170
    PRE-ORDER

    The expected dispatch date is: Nov 15, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Ontong - Russet
    New inWeb Only

    Ontong

    $170 $184
    PRE-ORDER

    The expected dispatch date is: Nov 30, 2025

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Canna - Black
    New inWeb Only

    Canna

    $77 $85
    PRE-ORDER

    The expected dispatch date is: Nov 15, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Farout - Checks
    New in

    Farout

    $355
    Chumbe - Jacquard
    New in

    Chumbe

    $184
    Horst - Naval Blue
    New in
    Horst - Naval Blue Horst - Dark Cranberry Horst - Ecru Horst - Dark Green

    Horst

    Horst - Naval Blue +3
    $93
    Rennell - Wine
    New in
    Rennell - Wine Rennell - Navy

    Rennell

    Rennell - Wine +1
    $355
    Assateague - Indigo Blue
    New in
    Assateague - Indigo Blue Assateague - Dark Green

    Assateague

    Assateague - Indigo Blue +1
    $70
    Gaios - Blue Jacquard
    New in

    Gaios

    $199
    Drakonia - Wine
    New in
    Drakonia - Wine Drakonia - Dark Green

    Drakonia

    Drakonia - Wine +1
    $427
    Arran - Wine
    New in
    Arran - Wine Arran - Black Arran - Lino Arran - Sage Green Arran - Washed Fuchsia

    Arran

    Arran - Wine +4
    $63 $70
    PRE-ORDER

    The expected dispatch date is: Nov 20, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Mesquida - Wine
    New in
    Mesquida - Wine Mesquida - Dark Green Mesquida - Dark Sand Mesquida - Sand Stone

    Mesquida

    Mesquida - Wine +3
    $170 $184
    Recco - Wine
    New in
    Recco - Wine Recco - Dark Green Recco - Green

    Recco

    Recco - Wine +2
    $156
    Zephyria - Aubergine
    New in
    Zephyria - Aubergine Zephyria - Mustard

    Zephyria

    Zephyria - Aubergine +1
    $313
    Keem - Printed
    New in
    Keem - Printed Keem - Dark Green

    Keem

    Keem - Printed +1
    $313
    Henderson - Beige
    New in
    Henderson - Beige Henderson - Blue

    Henderson

    Henderson - Beige +1
    $213
    Horst - Ecru
    New in
    Horst - Ecru Horst - Dark Cranberry Horst - Dark Green Horst - Naval Blue

    Horst

    Horst - Ecru +3
    $85 $93
    PRE-ORDER

    The expected dispatch date is: Nov 25, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Haruku Corduroy - Cappuccino
    New in
    Haruku Corduroy - Cappuccino Haruku Corduroy - Feather Grey Haruku Corduroy - Washed Green

    Haruku Corduroy

    Haruku Corduroy - Cappuccino +2
    $179 $199
    PRE-ORDER

    The expected dispatch date is: Nov 05, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Teresa Bicolour - Terracotta
    New in

    Teresa Bicolour

    $184
    Murvagh - Brown
    New in
    Murvagh - Brown Murvagh - Black & White Murvagh - Dark Green

    Murvagh

    Murvagh - Brown +2
    $170 $199
    PRE-ORDER

    The expected dispatch date is: Dec 20, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Fassol - Ecru Neps
    New in

    Fassol

    $142
    Whale Cap - Irish Cream
    New inWeb Only
    Whale Cap - Irish Cream Whale Cap - Black Sand Whale Cap - Golden Brown Whale Cap - Vintage Indigo Whale Cap - Washed Green

    Whale Cap

    Whale Cap - Irish Cream +4
    $65
    PRE-ORDER

    The expected dispatch date is: Nov 20, 2026

    What is PRE-ORDER?

    Our slow fashion PRE-ORDER system eliminates overproduction waste and has been proven to reduce emissions by up to 20%* compared to traditional e-commerce models. Here’s how:

    TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU TWOTHIRDS WAY, WE SELL DIRECTLY TO YOU

    twothirds preorder table
    fashion industry norm table

    **European Environment Agency figures.
    *Results of a cradle-to-doorstep carbon footprint study of the CO2e emissions reductions realised by the TWOTHIRDS PRE-ORDER system. Lifecycle study based on the Kiritibati jeans.

    Senja - Feather Grey
    New in
    Senja - Feather Grey Senja - Dark Sand

    Senja

    Senja - Feather Grey +1
    $170
    Solmara - Feather Grey
    New in
    Solmara - Feather Grey Solmara - Russet Solmara - Dark Sand

    Solmara

    Solmara - Feather Grey +2
    $170
    Ballyhalbert - Beige
    New in
    Ballyhalbert - Beige Ballyhalbert - Dark Green Ballyhalbert - Mediterranean Green Ballyhalbert - Navy

    Ballyhalbert

    Ballyhalbert - Beige +3
    $170

    Join our Blue Community of 500k+ ocean lovers and get 10% OFF your first order.

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