Ocean Journal

This document details the sustainability voyage TWOTHIRDS undertook throughout the year. It gives valuable insight into what it takes to make a fashion brand truly sustainable, setting a course for others to follow.

With the arrival of our late summer sales comes reflection on the consequences of fast fashion sales on local businesses. While working within the industry does mean participating in this dynamic to a degree, we offer a sustainable alternative.

Viscose is a soft, versatile fibre that often wins comparisons to silk. So why do TWOTHIRDS try their best to avoid it? 

Ever wondered what makes a clothing brand truly “ethical”? We unpack some of the common factors and home in on one particularly ethical material.

A beloved member of our team, Sonmi Han knows how to keep a slick website running - and look stylish while doing it! In this post, she casts an artistic eye over our jean collections both past and present.

Here at TWOTHIRDS we’ve always been aware of the impact eco influencers can have. Here’s how we engage with a core group of eco micro influencers to advocate for sustainable fashion.

Fed up of being greenwashed left, right, and centre? This new EU regulation could make a difference. We evaluate it from the unique perspective of what we know best: sustainable fashion. 

Ever wondered why TWOTHIRDS offers In Stock items alongside PRE-ORDER? Here we left the hood on our 3-part production system, and explain why it beats the fast fashion model!

Nacho is our stellar web content editor. He’s also a true beach lover who knows a thing or two about sustainable boardshorts. Here’s his take on our new men’s range of eco swimwear.

From Big Ideas to immersive fiction, this list of ocean-themed books are guaranteed to deepen your love - and knowledge - of the beautiful blue. Summer reading list? Sorted.

Kate Raworth’s socio economic modelling, known as The Donut, has taken the world by storm, but what can it teach a sustainable fashion brand like TWOTHIRDS? Lots!

Here at TWOTHIRDS we’re incredibly proud of our ethical menswear range. Each piece is designed especially to care for the ocean, by none other than Toni Ramos.

Some brands are getting cold feet about the terms that have served them so well. Does the rise of greenwashing mean we should reassess the language we use? In our opinion: actions speak louder than words. 

It’s often said that communities are the real changemakers. SEAQUAL INITIATIVE shows what can be done when these communities are linked together and focused on a single aim. Let’s fight ocean pollution. 

Finding activities that excite the whole family while caring for the planet are tricky to find. Here are 5 green ideas that will delight even the most demanding of toddlers or teenagers.

SEAQUAL® yarn is our material of the month and it’s not hard to see why. It can transform our opinions of waste and make sure that fashion uses less virgin polyester.

Each of these beach towels has been handcrafted from recycled materials to bring sustainability to your summer! Discover the story behind our 9 brilliant beach towels. 

Let summer sink in with these gorgeous men’s swimwear designs that just happen to be made from a material that transforms plastic waste into quality polyester! Sustainability on the shore.